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Revenue Growth Management
Connect every commercial lever to one profitable growth agenda. Integrated RGM evaluates price, pack, promotion, portfolio and trade decisions together, at SKU × customer × channel × period level.
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One question. Specialist agents. One integrated answer.
Enact gives commercial teams one conversational entry point to specialist RGM agents. Agents work with approved data, analytical models and business rules, with role-based access, traceable assumptions and human review before anything is executed.
Ask
“Our key account wants a deeper Q4 promotion on the family pack. Show me what it does to volume, margin and the rest of the range, and what trade funding it needs.”
Agents working together
Pricing Model AgentPromotion Effectiveness AgentPack & Portfolio AgentTrade Investment AgentCustomer Planning AgentPerformance Learning Agent
One integrated answer
- Incremental volume and net contribution
- Cannibalisation across the range
- Trade funding required and its return
- Recommended depth and negotiation points
Pricing Model Agent
Builds price scenarios, applies commercial guardrails and shows the expected impact on volume, revenue and margin.
Promotion Effectiveness Agent
Separates baseline sales, incremental volume, cannibalisation and net contribution to evaluate true promotional performance.
Pack & Portfolio Agent
Identifies price-ladder gaps, portfolio overlaps, demand-transfer opportunities and potential SKU rationalisation.
Trade Investment Agent
Benchmarks customer- and activity-level returns and recommends where trade investment could be reallocated.
Customer Planning Agent
Turns commercial insights into account opportunities, alternative scenarios and evidence-based negotiation points.
Performance Learning Agent
Compares planned and actual outcomes and refreshes assumptions for the next commercial planning cycle.
Solution Overview
Most CPG companies already practise RGM, but often one lever at a time: pricing sets price architecture, category runs promotions and portfolio, sales negotiates terms, and finance reconciles the result. Each decision can be sensible on its own and still destroy value elsewhere. A deep promotion can shift demand from a more profitable pack, cannibalise the range and require trade investment that never pays back. With trade spend often reaching 20–30% of gross sales, disconnected decisions are expensive. Integrated RGM tests every proposed action against the whole commercial system in one continuous loop of sense, diagnose, simulate, decide and learn. We start with one high-value decision and scale only once the value is proven.
Core Capabilities
Explore our specialized AI-powered capabilities within revenue growth management
Price & Pack Architecture
Identify price-ladder gaps and overlaps, model elasticity and demand transfer, and protect both affordability and premiumisation across brands, tiers and channels.
Promotion & Trade Effectiveness
Separate baseline from truly incremental volume, quantify cannibalisation and optimise promotion depth, mechanics and timing on net contribution.
Portfolio & Assortment
Find underperforming and duplicative SKUs, quantify transferability and design customer- and channel-specific assortments that grow the category.
Customer Growth Planning
Turn insight into account-level opportunities, reallocate trade funds toward higher-return activities and bring evidence into retailer negotiations.
Prove the Value, Then Scale
Start with one decision worth improving. Scale only after the value is demonstrated.
01
Discover
Assess your current RGM maturity, map commercial decisions and data, and size the value pools worth going after first.
02
Prove
Focus on one category, market or customer. Build the models and decision workflow, simulate alternatives and measure against a baseline agreed with finance.
03
Embed & Scale
Embed recommendations into business processes, expand across levers, customers and markets, and build internal capability and ownership.
Why Choose Our Revenue Growth Management?
One trusted view of commercial performance across pricing, category, sales and finance
Promotions and trade investment judged on incremental profit, not uplift alone
Stronger pack-price and portfolio architecture that guides consumers to trade up
Faster, more consistent scenario planning before decisions are committed
More evidence-based retailer negotiations and joint business plans
Continuous learning: actual outcomes refresh assumptions for the next planning cycle
In Our Clients' Words
We had brilliant people in pricing, in category and in sales. What we did not have was one place where their decisions met. That is what changed.
Global RGM Director
Global confectionery and snacking manufacturer
Scope: Promotion and trade effectiveness across a multi-brand snacking portfolio in Europe
Outcome: Working incrementality and cannibalisation models in the first eight weeks, since extended to pack-price architecture and customer planning.
The pilot did what it said it would. We agreed the baseline with finance up front, and when the number came in we did not have to argue about it.
VP Commercial Strategy, Consumer Tissue
Global personal care and hygiene manufacturer
Scope: Trade investment and promotion optimisation in one North American category
Outcome: Scenario simulation embedded into the customer planning cycle, since scaled to two further categories and the European business.
Industry Applications
See how our revenue growth management deliver impact across different industries
Consumer Packaged Goods
Pack-price architecturePromotion incrementalityTrade terms optimisation
Food & Beverages
Seasonal promotion planningPortfolio cannibalisationCustomer-specific assortment
Personal & Home Care
Premiumisation and affordabilityPrice-ladder designKey account growth plans
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